Sonoma County Tourism

Sonoma County, California, sits at the foundation of sustainable practices and was home to innovators — author Jack London, who pioneered many of the principles that form the foundation of organic farming today; and famed horticulturist Luther Burbank, whose goal was to increase the world’s food supply by manipulating the characteristics of plants (his birthday is celebrated in California as Arbor Day and trees are planted in his memory).

Today, Sonoma County continues to be rooted in the land that grows organic wine grapes, produce, and artisan cheeses. It’s anchored to the bountiful Pacific Ocean that offers up sustainably caught seafood. Every bite gives you a taste of this rich destination that has depth and complexity.

And, as wine is clearly central to any Sonoma County travel experience, the region is poised to become the nation’s first 100 percent certified sustainable wine region. Sonoma County Winegrowers’ sustainability program helps to preserve agriculture and multi-generational family farms.

Sonoma County’s tourism businesses do more than just provide visitors with welcoming hospitality, farm-fresh dining, luxurious accommodations, and one-of-a-kind attractions. These businesses support local communities and non-profits by donating time, in-kind gifts, and cash donations, totally around $45 million annually. Visiting a local restaurant, brewery, or attraction supports much more in the community.

Sonoma County not only inspires you to uncover new experiences — it will inspire you to uncover something new within yourself. A fresh sense of adventure. A renewed connection to nature. And maybe even a rejuvenated approach to living life, which in turn, will inspire others to come and seek out the same. Sonoma County is meant to be savored and enjoyed over time.

All just 45 minutes north of San Francisco. Discover one of California’s top food and wine destinations, home to more than 425 wineries ranging from rustic to regal. Hike among towering redwoods, cruise along rugged Pacific coastline and get to know inviting small towns. Or, just sit back and take it all in. Because here, you’re free to go your own way. And we wouldn’t have it any other way. Life Opens Up in Sonoma County.

Related Stories You May Like on Kind Traveler: 

Road Tripping in Napa & Sonoma Wine Country in the Time of Covid-19

Tips & Tricks for Traveling Sustainably 

11 Sustainable Stays in Sonoma 

The Sandman in Sonoma County: More That Just a Kind Hotel 

8 Eco-Friendly Wineries in Sonoma to Visit 

Do More Than Travel in Sonoma County 




See All Sonoma County Hotels