In honor of World Oceans Day, Kind Traveler—the first responsible travel platform to embed local giving into overnight and experience-based travel—announces the official launch of its Every Adventure Gives Back™ program. Building on the success of the Every Stay Gives Back™ initiative, which has raised more than $822,000 for local environmental and community nonprofits across nine countries, this next chapter marks a bold expansion into the adventure and tour operator space.
The pilot for Every Adventure Gives Back launched in January 2025, in collaboration with Love Catalina Island Tourism Authority, as part of a broader statewide responsible tourism initiative led by Visit California. It launched with three locally owned adventure companies:
Each company donates a portion of every adventure experience to Bleu World, a nonprofit organization that supports ocean conservation and citizen science efforts.
"When tourism becomes a tool for uplifting local communities and ecosystems, we unlock the true potential of travel as a force for kindness," said Jessica Blotter, CEO and Co-Founder of Kind Traveler.
Kind Traveler’s newest initiative reinforces the idea that tourism, whether through an overnight stay or a snorkeling trip, can be a force for regeneration, equity, and education. The program’s mission supports:
Through Kind Traveler’s Positive Impact Dashboards, travelers can:
The pilot program is already yielding results:
"We’re excited to launch this pilot as part of our broader Care for Catalina commitment to responsible tourism and hope to inspire more tour operators to join."
With Southern California’s marine life recently affected by harmful algal blooms, including sea lions and dolphins, this launch underscores the urgent need—and incredible potential—for community-led conservation to protect our oceans. Programs like Every Adventure Gives Back are vital in funding community-based science and conservation solutions.
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Kind Traveler also celebrates new milestones for the Every Stay Gives Back™ program on Catalina Island:
These accomplishments support the joint commitment of Kind Traveler and the Love Catalina Island Tourism Authority to place-based giving and destination stewardship.
Since launching Every Stay Gives Back in September 2023, Kind Traveler has:
Partnered with 13 destinations across 9 countries
Discover the good you can create on your next stay or adventure—explore the Catalina Island Impact Dashboard over on Kind Traveler: https://www.kindtraveler.com/content/catalina-island