B Tourism Network Connects Travel Community to Resources


With the public health crisis affecting the lives of everyone on the planet, the For Good Movement, a 501(c)3, and its partner organization, Florida For Good, has launched a resource platform to help those in the tourism industry. The B Tourism network connects, shares best practices and provides free resources to companies and to those in the tourism industry who have been laid off, furloughed or had their hours reduced.

Florida For Good was co-created with hospitality company Legacy Vacation Resorts, a group of eight hotels in four states. The organization funds free resources and events throughout the state to promote good business practices and help companies show their stakeholders that they place value on the triple bottom line (people, planet, prosperity).  

The B Tourism network provides hospitality employees and employers helpful links with information on companies that are hiring, SBA loans, details on the federal stimulus package and student loan payment suspension. While some of the resources are specific to Florida residents, other resources are available for hospitality workers and their families throughout the U.S. They include information about:


  • Free or reduced-cost household support, i.e. rent, mortgage, utilities
  • Employment (or lack of) resources
  • Free online certifications
  • Covid-19 prevention measures and self-care suggestions
  • Sexual assault & domestic violence support
  • Mental health resources

“We know that all we can control is how we respond to these events,”

said Legacy Vacation Resorts and Florida For Good co-founder Jared Meyers.

Since early 2018, Florida For Good has been the connector between Certified B Corps – businesses that have verified social, environmental and economic performance, Conscious Capitalism, 1% for the Planet, like-minded organizations and governments, chambers and academia throughout the state.



The American Hotel and Lodging Association reports that based on current occupancy estimates for the immediate future and historical employment impact rates, 1 million direct jobs, or nearly 3.9 million total jobs have been or will be eliminated during the spring of 2020. B Tourism’s mission is to help mitigate those effects now, and help companies and employees get back on their feet quickly.

“Florida For Good has always been driven by encouraging individuals and business owners to do the right thing, act with compassion and maintain care for a triple bottom line,” said Jennifer Moreau-Chick, Executive Director of Florida For Good. “Now more than ever, we are happy to be here for our network members and conscious tourism businesses around the country to assist, support and provide access to free and discounted resources and services.”


Legacy Vacation Resort’s Indian Shores property in Indian Shores, Florida, is a Kind Traveler hotel partner, and the For Good Movement is a Kind Traveler charity partner empowering you to make a positive community impact when you book with Kind Traveler. 


Mark is an avid cyclist, triathlete, hiker and kayaker and is a certified indoor cycling and TRX instructor. He has also been a participant and coach with the Leukemia & Lymphoma Society’s Team In Training program. He counts Hawaii, Colorado and Switzerland as his favorite travel destinations, but is also happy discovering small towns and breweries along the east coast. Mark and his wife Danielle live in the walkable neighborhood of Del Ray in Alexandria, Virginia.