For Good Movement is a global movement of purpose-driven businesses that are changing the landscape.

The MISSION of For Good Movement  is to establish a network of Florida businesses doing good for the environment, helping their communities and each other, and together thriving in a purpose-driven economy.

Why is it important?

Society is moving in a direction that requires businesses to be accountable, transparent, offset consequences, and contribute value. Purpose-driven businesses will step up and thrive. Greed-driven businesses will become obsolete. To build a B Economy, we need a new kind of business that balances purpose and profit, with leaders across the globe and all sectors of society using business as a force for good.

More and more these days consumers are exhibiting conscious capitalism and demanding more social responsibility out of companies they choose to support. With this burgeoning economy of value-driven businesses, B Corps are sustainably improving poverty, hunger, health, gender equality, education, clean water & energy, inequality, climate action, quality of life, greater good through voluntary transparency, accountability and action. Businesses chosen for B Corp Certification must score high on an “impact assessment.”

How do they do it?

Companies joining For Good Movement are encouraged to follow the B Corp model of creating a value-based mission, evaluation of impact while offsetting negative impact, alignment with UN’s Global Goals, become positively sustainable, and collaborate with other leaders.

B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.


How you can #TravelKindly:

  • Choose For Good Movement as your local charity when you book with Kind Traveler.
  • Consider services from other local For Good Movement companies 
  • Switch your consumer mode to “shopping by values” 
  • Follow suit from FFG B Corps businesses and donate to 1% For the Planet.
  • Donate your skills or services in-kind to FFG 
  • Consider assisting in the existing program or start an affiliate movement. 


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