Change the model of philanthropy by uniting donors, pooling resources, and investing strategically in their region while empowering nonprofits and educating their community.
Why is it important?
MUST! Charities takes a collaborative, long-term approach to strengthening the fabric of California’s Central Coast communities, ensuring that every dollar given creates sustainable change. By pooling the generosity of locals and travelers alike, MUST! invests in nonprofits that provide vital services, whether that be youth mentorship, education, housing support, or mental health resources, so that families can rise above cycles of hardship. Rather than offering quick fixes, they focus on building capacity and empowering organizations to thrive, creating a ripple effect of hope and opportunity that lasts for generations. In this way, supporting MUST! Charities not only uplift organizations serving the greatest needs, but the impact is carried to individuals and families, in turn cultivating a healthier, more resilient community that Kind Travelers can feel proud to be part of.
