Advisory Council



Stuart Greif

Executive Vice President, Chief Strategy, Innovation & Operating Officer of Forbes Travel Guide

Stuart Greif brings 30 years of global experience focused at the intersection of travel & hospitality, customer experience, and technology. At Forbes Travel Guide, Greif drives strategy, new product and service development, and operations.  Stuart previously served as Microsoft’s Senior Executive for Travel & Hospitality and led J.D. Power's Global Hospitality & Travel group.  Stuart also served as the Travel & Hospitality Practice Lead for a customer data tech start-up and now unicorn, Amperity.  In these roles, Stuart partnered with many of the world's leading and most loved travel and hospitality brands. Stuart continues to actively engage in the travel start-up community and enjoys helping connect dots and people in the industry. Greif’s strong background and leadership bringing innovative digital solutions to the travel industry spans his engagement with start-ups, prominent tech companies, top tier consultancies, VCs, and private equity.

Greif started his career at Accenture (Andersen Consulting) and holds a MBA in Strategy and General Management from The Darden School at the University of Virginia. He is based in the San Francisco Bay Area.